by Casey Lawrence | May 1, 2024 | General
Video production to sell a company’s products or services is highly effective, especially now that consumers are so visually literate. Whether you are producing a corporate promotional video for your website or a tradeshow video, the key to success lies in meticulous...
by Casey Lawrence | Apr 10, 2024 | Attracting Customers, Corporate Video, Voice over
ADD POWER TO YOUR NARRATION: Tips on selecting the right VOICE for your company video: Listen to the narration of many company videos and you’ll be unimpressed with phrases such as “state of the art” or “world-class”. Many of these phrases are meaningless, grand...
by Casey Lawrence | Apr 1, 2024 | Attracting Customers, Corporate Video, General
LOCATION, LOCATION, LOCATION: Should you post your company video on YouTube? Where you post your company video matters. Once the professional shooting, editing, and narration of your video is complete, it’s time to position the final version where it can maximize...
by Casey Lawrence | Mar 26, 2024 | Corporate Events, Corporate Video, Tradeshows
VIDEO FOR TRADESHOWS: SOUND ADVICE FOR SUCCESS Tradeshows can be magnificent opportunities for attracting new customers and demonstrating new products, but challenges are looming amid all the brochures, handouts, and hundreds of soliciting voices. But first, the...
by Casey Lawrence | Mar 11, 2024 | General
YOUR COMPANY VIDEO: PROFESSIONAL VS DIY by Casey Lawrence | March 11, 2024 | Professional vs DIY If you have recently considered creating a company video to improve your sales or promote your products, it’s time to put this strategy into action. However, the elements...