Video production to sell a company’s products or services is highly effective, especially now that consumers are so visually literate. Whether you are producing a corporate promotional video for your website or a tradeshow video, the key to success lies in meticulous planning and execution. At Direct Media we understand the importance of delivering high-quality videos that resonate with your audience. This article will shed light on the most common mistakes companies make in video production and how they can avoid them.
1-Overlooking Details in The Contract
Before signing a contract with a video production company, keep two important details in mind:
Firstly, while it’s not uncommon in any industry to request one-third or one-half payment upfront, additional payment details are necessary. Be sure your Video Producer includes language confirming the final payment is due ONLY upon completion of the post-production phase and the video is approved by you.
Secondly, be sure that the contract names your company as the owner of the original video files. While it is fine for the video production company to maintain a copy on their end, a copy in your hands ensures you can transfer your files to another production company for any reason. Much like your dental records, you want your video files transferrable if any issues arise.
2-Not Spending Enough Time and Thought in Pre-Production
One of the biggest mistakes in video production is hurrying through the pre-production phase. Pre-production is the foundation upon which your entire project is built. A seasoned Video Producer should learn who your audience will be and which features and benefits of your products need to be showcased. Time is needed to brainstorm these details, craft a compelling script, and develop a detailed shot list (see our March 5th, 2024 article on Shot-lists). The more effort you invest in pre-production, the smoother your production process will be. Ultimately, this will result in a more effective video that leads to increased sales and traffic to your website.
3-Not Planning Your Budget Wisely
Professional-looking video production requires investment, and proper planning can make all the difference. Determine your budget early on and apportion resources accordingly. A note of caution though, while it might be tempting to cut corners, compromising on essential elements like equipment, talent, or post-production can adversely affect the final presentation. When your video is completed and management is viewing the final version, no one will be high-fiving each other over saving a few hundred dollars. The final product MUST be a resounding success. A well-planned budget allows you to make informed decisions, reduce unnecessary costs, and ensure a seamless video production experience. By the way, if your video producer’s rates are outside of your means, always ask where costs can be reduced and how that will affect the finished product.
4-Cutting the Budget, Where to Stop
One of the most valuable lessons in video production is that quality comes at a price. Opting for a cheaper production service might save you money upfront, but it often leads to subpar results that require costly fixes later on. However, if you must reduce costs, start by reducing the number of days of shooting, not the equipment. It’s better to have a shorter video that lives up to your company’s brand and reputation, rather than a longer finished product that looks amateurish.
As you embark on your video production journey, remember that success lies in thorough pre-production, realistic expectations, and wise budgeting. Avoid common mistakes by investing time and energy in planning, and never compromise on the quality of production.
For more information on producing a video for your company, give us a call. We’re happy to help.
Direct Media
Video Productions
215-428-2531
info@directmedia.tv