VIDEO FOR TRADESHOWS: SOUND ADVICE FOR SUCCESS

Tradeshows can be magnificent opportunities for attracting new customers and demonstrating new products, but challenges are looming amid all the brochures, handouts, and hundreds of soliciting voices. But first, the advantages.

Having a video in your trade show booth can:

• Help prospects learn key information about your company or products.
• Get prospects to stay at the booth longer.
• Enable attendees to tour your facility without going there.
• Announce upcoming releases, and more.

But don’t make the mistake of thinking your company’s existing “website” video will serve well as a “tradeshow”. video.

No longer do you have a captive website viewer; you now have scores of prospects inundated with a very noisy environment. In other words, without hearing the dialogue in your video, attendees are not getting the full message. Here is the SOLUTION:

Your SOUNDS need to be SEEN.

Your current website video probably uses narration describing the company’s products and services. But remember that narration from your video playing in the middle of a loud tradeshow will be practically indiscernible.

Let Direct Media place titles on the video at various parts to indicate what prospects see as they walk by. Don’t count on a close-up of your product with narration touting its benefits being heard on the tradeshow floor. Bold titles need to be bullet-pointed on the video for visitors to make the connection to what they are seeing. The same holds true for your wonderful on-camera customer testimonials, without hearing them, it’s just another talking head in a loud environment. A simple title at the top of the screen that reads: “Our Customers Agree” will allow a tradeshow attendee to connect with a positive experience. It may even pull them closer to hear the actual testimonial.

Your current website video does not have to be redone, just spruced up with large titles that can be read by attendees. A two-hour edit can arm you with a powerful sales tool at the next show.

For more information on ensuring your company video is produced by experienced professionals, review other pages on our website, or better yet, give us a call. We’re happy to help.

Direct Media
Video Productions
215-428-2531
info@directmedia.tv