VIDEO FOR TRADESHOWS: SOUND ADVICE FOR SUCCESS
Trade shows offer fantastic opportunities to attract new customers and showcase innovative products. However, they also come with challenges, such as navigating through countless brochures, handouts, and the competing voices vying for attention. Let’s start by exploring the advantages.
Having a video in your trade show booth can:
- Help potential customers discover essential information about your company and products.
- Encourage prospects to spend more time at your booth.
- Provide attendees with the ability to tour your facility remotely.
- Announce upcoming releases, and more.
But don’t fall into the trap of assuming that your existing website video will work effectively as a tradeshow video.
At a tradeshow, you no longer have the attention of a focused website visitor. Instead, you’re competing for the attention of countless prospects in a loud, chaotic environment. This means attendees may not hear the dialogue in your video, leaving them without the complete message. Here is the SOLUTION:
Your SOUNDS need to be SEEN.
Your current website video likely relies on narration to describe your company’s products and services. However, in the noisy environment of a tradeshow, that narration will be nearly impossible for attendees to discern.
Let Direct Media enhance your video with strategically placed titles to guide prospects as they pass by your booth. Instead of relying on a close-up of your product with narration describing its benefits—unlikely to be heard on the bustling tradeshow floor—bold, bullet-pointed titles can effectively convey key messages at a glance.
The same applies to your compelling on-camera customer testimonials. Without sound, they risk being perceived as just another “talking head” in a noisy environment. Adding a simple title at the top of the screen, such as “Our Customers Agree”, can instantly communicate the sentiment of the testimonial. This not only helps attendees connect with the positive experience but may even entice them to come closer and listen to the full story.
Your existing website video doesn’t need a complete overhaul—just a quick enhancement with large, attention-grabbing titles that attendees can easily read. With just a two-hour edit, you can transform your video into a powerful sales tool for your next tradeshow.
For more information on how to ensure your company video is crafted by experienced professionals, explore other pages on our website—or better yet, give us a call. We’re here to help!
Direct Media
Video Productions
215-428-2531
info@directmedia.tv