LOCATION, LOCATION, LOCATION: Should you post your company video on YouTube?

Where you post your company video is just as important as the production itself.

Once the professional shooting, editing, and narration of your video are complete, it’s time to position the final version where it will gain maximum exposure to your prospects. While posting it on YouTube is a great starting point, if your goal is to drive sales, showcasing the video on your company website is essential.

By embedding the video directly on your site, you prevent potential customers from being distracted by competitor videos that may appear in YouTube search results. Your goal is to keep prospects engaged with your website—not your competitors’. Furthermore, research shows that placing a video on your homepage, above the fold, significantly increases its ability to capture a visitor’s attention. On the other hand, videos placed on deeper pages are far less likely to be seen, as visitors rarely drill down that far.

For more information on producing a video for your company, give us a call. We’re happy to help.

Direct Media
Video Productions
215-428-2531
info@directmedia.tv