Video production is a highly effective way to showcase a company’s products or services, especially in today’s visually driven world. Whether you’re creating a corporate promotional video for your website or a tradeshow presentation, success hinges on careful planning and flawless execution. At Direct Media, we understand the importance of delivering high-quality videos that connect with your audience. In this article, we’ll explore the most common mistakes companies make during video production—and how to avoid them.
1-Overlooking Details in The Contract
Before signing a contract with a video production company, keep these two important details in mind:
Firstly, while it’s common in many industries to request one-third or half of the payment upfront, it’s essential to include additional payment details in your agreement. Ensure your Video Producer includes a clause specifying that the final payment is due only after the post-production phase is complete and the video has been approved by you.
Secondly, ensure the contract explicitly states that your company owns the original video files. While it’s acceptable for the video production company to keep a copy for their records, having your own copy ensures that you can transfer the files to another production company if needed. Much like your dental records, you want your video files transferrable if any issues arise.
2-Not Spending Enough Time and Thought in Pre-Production
One of the most common mistakes in video production is rushing through the pre-production phase. Pre-production serves as the foundation for your entire project. A seasoned Video Producer will take the time to understand your target audience and identify the key features and benefits of your product that need to be highlighted.
This phase requires careful planning, including brainstorming ideas, crafting a compelling script, and creating a detailed shot list (see our March 5th, 2024 article on Shot-lists). The more effort you dedicate to pre-production, the smoother the production process will be. Ultimately, this will result in a high-quality video that effectively boosts sales and drives traffic to your website.
3-Not Planning Your Budget Wisely
Producing a professional-quality video requires an investment, and proper planning can make all the difference. Start by determining your budget early and allocating resources accordingly. However, a word of caution: while it might be tempting to cut corners, compromising on essential elements such as equipment, talent, or post-production can significantly impact the final presentation.
When the final video is ready for review, no one will be celebrating saving a few hundred dollars if the quality doesn’t meet expectations. The finished product must be a resounding success. A well-planned budget allows you to make informed decisions, minimize unnecessary expenses, and ensure a smooth video production process.
If your Video Producer’s rates seem beyond your budget, don’t hesitate to ask where costs can be reduced and how those changes might affect the finished product. Transparency in this conversation can help you balance quality and affordability.
4-Cutting the Budget, Where to Stop
As you embark on your video production journey, remember that success depends on thorough pre-production, realistic expectations, and thoughtful budgeting. Avoid common pitfalls by investing time and energy in planning, and never compromise on quality.
For more information about producing a video for your company, feel free to contact us. We’re happy to assist you.
Direct Media
Video Productions
215-428-2531
info@directmedia.tv