Corporate Video Production
How A Shot-List Will Transform Your Video and Save Your Company Money
Whether you are a company looking for new customers in Bucks County Pennsylvania or anywhere in New Jersey, a video on your website showcasing your products or services can be a powerful sales tool. But taking the proper steps before the videotaping occurs can determine if you’ll end up with a disjointed, overpriced video or an effective and organized video that doesn’t break your budget.
Creating a company video is like building a home. You start with a smartly designed blueprint. Or in this case, a smartly written video script.
Crafting the Message – THE SCRIPT
The Video Producer should be experienced enough to guide you through the scriptwriting process in the following manner.
The first step is discussing how your product or service originates, who your potential customers will be, and what sets you apart from your competition. After taking notes on these areas, an experienced Producer will draft a script containing suggested shots of your business in action and suggested narration to describe each shot.
Your Producer should also incorporate some ingenuity. You want your video to stand out from the day-to-day deluge of videos flooding viewers on YouTube. Overused employee interview styles relying heavily on teleprompters can all be avoided with the right approach. For example, the days of interviewing a CEO with a plant in the background should be long gone. Naturally, once this draft of the script is presented to you, you’ll want to correct or change any relevant terminology.
Organizing the Message – THE SHOT-LIST
Now comes the phase that most Video Producers neglect. Once you approve a completed script, you’ll need a shot-list. A shot-list is a detailed checklist for the day of shooting. It maps out everything that will happen in a scene of your company video, by describing each shot and most importantly, the location and timing of those shots. It serves as a kind of roadmap providing the project with a sense of direction and preparedness for the video crew and your staff.
For example, if three scenes take place in your loading dock but are to be used at various points in the final edited video, those scenes should be shot back-to-back to minimize the equipment setup. This also minimizes any disruption to your employees in that area during the shooting. Moving efficiently through the various locations in your office also reduces the number of hours and or days needed to capture all the video. An experienced Producer will meticulously transcribe your script into a shot-list. This will guide the crew to shoot efficiently and allow you and your staff to identify the times of the day to expect videotaping at each location and how long each will take.
For more information on ensuring your company video is produced by experienced professionals, review other pages on our website, or better yet, give us a call. We’re happy to help.
Direct Media
Video Solutions
215-428-2531
info@directmedia.tv