Corporate Video Production
A Shot-List Will Improve Your Video and Save Your Company Money
Whether your company is seeking new customers in Bucks County, Pennsylvania, or anywhere in New Jersey, a well-crafted video on your website showcasing your products or services can be a game-changing sales tool. However, taking the right steps before videotaping begins is crucial. These steps will determine whether you end up with an overpriced, disjointed video or an effective, well-organized production that stays within your budget.
Creating a company video is much like building a house—you need a solid foundation. It all starts with a thoughtfully designed blueprint, or in this case, a well-written video script.
Crafting the Message – THE SCRIPT
An experienced Video Producer should skillfully guide you through the scriptwriting process to ensure your video is impactful and professional.
The first step involves a detailed discussion about your product or service: how it originates, who your target customers are, and what differentiates you from your competition. With these insights in hand, a seasoned Producer will draft a script that includes suggested shots of your business in action, accompanied by narration to describe each scene effectively.
Ingenuity is a vital element of this process. Your video needs to stand out amid the constant flood of content on platforms like YouTube. Overused styles, such as heavily scripted employee interviews or monotonous teleprompter reads, should be avoided. For instance, the clichéd CEO interview with a generic plant in the background is outdated and uninspired. Instead, your Producer should bring fresh, creative ideas to the table.
Once the script draft is ready, you’ll have the opportunity to review it and refine any terminology or details to ensure it aligns perfectly with your brand and message.
Organizing the Message – THE SHOT-LIST
Once your script is finalized and approved, a shot list is essential for ensuring a smooth and efficient shooting day. A shot list is a detailed checklist that outlines everything that will occur in each scene of your company video. It specifies each shot, including its description, location, and timing.
For instance, if three scenes are set in your loading dock but appear at different points in the final edited video, those scenes should be filmed consecutively. This approach minimizes the time spent on equipment setup and reduces disruptions for employees working in that area.
Efficiently moving through various locations in your office also helps reduce the total hours—or even days—needed to complete filming. An experienced Producer will carefully translate your script into a detailed shot list. This shot list not only helps the crew work efficiently but also allows you and your staff to anticipate when and where filming will occur, as well as how long each session will take.
For more information on ensuring your company video is produced by experienced professionals, review other pages on our website, or better yet, give us a call. We’re happy to help.
Direct Media
Video Solutions
215-428-2531
info@directmedia.tv