ADD POWER TO YOUR NARRATION: Tips on selecting the right VOICE for your company video:

Listen to the narration of many company videos and you’ll be unimpressed with phrases such as “state of the art” or “world-class”. Many of these phrases are meaningless, grand descriptions that don’t inspire any prospect to click or call. Voice-over narration is a key part of an effective company video. However, because the viewing public is more video-literate than ever before, avoiding buzzwords and clichés is pertinent to developing a captivating video script. A professional Video Producer can assist you with writing narration that avoids “jargon” and enables your company video to stand out as fresh and innovative.

The type of voice you choose can also have an impact on how prospects asses your company video. Direct Media has access to hundreds of professional narrators. Each has their own sound, cadence, and inflection. You choose the narrator based on the industry you are in as well as your audience. A script for construction company might call for a more authoritative voice, while a hospital script may benefit from a more conversational manner. Further, depending how your audience, there are also key times to choose the gender of the narration. 

Direct Media can help you find the right voice to maximize your company video.

For more information on producing a video for your company, give us a call. We’re happy to help.

Direct Media
Video Productions
215-428-2531
info@directmedia.tv