A professionally produced video can boost sales, but costs can add up quickly. If your budget is tight, consider these three cost-saving strategies when creating your company video.
1-Find Examples of Your Vision
Pre-production is crucial for shaping your message and visuals. To reduce time and costs, provide your production team with examples of styles you like. YouTube is a great resource for finding videos that align with your vision.
While you don’t need to replicate someone else’s work, many businesses struggle to clearly express what they want. The phrase “I’ll know it when I see it” is commonly heard in corporate video production. Instead of relying on a trial-and-error approach—gathering a few strong examples upfront allows your production partner to better understand and align with your creative vision from the outset.
2-Utilize Stock Footage
Stock footage consists of pre-recorded video clips available for purchase, often filmed by professional videographers. Some clips are leftover from larger productions, while others are intentionally shot to be sold on stock websites. Using stock footage can be an effective way to cut costs, especially when filming certain scenes would be too expensive or logistically challenging. For example, if your company operates in the pharmaceutical industry, it may be more cost-effective to purchase stock footage of a laboratory rather than obtain permission to film inside a real lab.
Stock footage is widely available, often at reasonable prices, and much of it is royalty-free—allowing you to use it without ongoing licensing fees.
3-Create a Detailed Shot List
Producing a company video is similar to building a house—you need a strong foundation. This foundation starts with a well-crafted script, followed by a carefully planned shot list. A shot list serves as a roadmap for filming, detailing each scene’s description, location, and timing. Unfortunately, not all video producers excel at creating shot lists, but having one can make a significant difference in ensuring a smooth and cost-efficient shoot.
For instance, if your video includes multiple scenes set in the loading dock but at different points in the final edit, filming them consecutively minimizes setup time and reduces disruptions to your employees. Proper planning helps streamline production, cut unnecessary costs, and keep your project on schedule.
For more information about producing a video for your company, feel free to contact us. We’re happy to assist you.
Direct Media
Video Productions
215-428-2531
info@directmedia.tv