VIDEOGRAPHER VS. VIDEO PRODUCER – Which should you hire?
When your company is ready to create a marketing video, you’ll quickly realize that you can’t—and shouldn’t—do it alone. You’ll need a video professional: someone with the expertise to guide you through the process. But how do you decide who to hire? Most people instinctively search for a “Videographer” rather than a “Video Producer
In a nutshell, here’s what each do:
- A Videographer – operates a camera and captures footage
- A Video Producer – on the other hand, oversees every stage of the production process, delivering a fully completed video.
A Videographer plays a singular role in the whole production process. They often work independently and are commonly hired to capture live events, such as meetings, weddings, or other special occasions. While some videographers may offer editing services, creating a polished corporate video demands a vastly different and more specialized skill set.
Alternatively, a Video Producer uses a team of professionals who specialize in the specific services you’ll need to produce a professional video. These services include scripting, shot-list development (see our helpful post about the importance of using shot-lists), teleprompter operation for interviews, scheduling, and directing. An audio engineer is especially important in any marketing video. The last thing you want is to discover that an interview with your CEO, recorded days earlier, has sound issues that render the footage unusable. Additionally, the final product will likely require narration. A Video Producer can connect you with voice-over professionals who have the right cadence and tone to suit your industry and target audience.
Your project may not require all of these services, but a Video Producer will tailor the production to meet your specific needs. Ultimately, the quality of your video will reflect and enhance your company’s brand and reputation.
For more information about producing a video for your company, feel free to give us a call. We’d be happy to assist you.
Direct Media
Video Productions
215-428-2531
info@directmedia.tv