Video Demos

For over 25 years, Direct Media has produced hundreds of television commercials and corporate videos.

Our client list ranges from large companies like AT&T and Comcast to mid-sized organizations like Rider University (Lawrenceville, NJ) and Saint Mary Medical Center (Langhorne, PA).

Here is a sampling of solutions we have produced for businesses across the NJ/PA region:

CORPORATE VIDEO

 

Product Sales PendoTech — 7:00 Description:  PendoTech has been at the forefront of biopharmaceutical research and equipment innovations since 2005. As a small company, they wanted to increase their market share beyond their New Jersey base. They asked Direct Media to produce a series of videos that showcased the power and flexibility of their products for the testing and measuring needs of the biopharma industry. These product demos can now be viewed by new customers worldwide.   Target Audience: Biopharma Lab Directors in the United States

Facility Tour Princeton Healthcare — 10:00  Description: The opening of a new hospital is a rare event. Princeton Healthcare asked Direct Media to produce a video showing the new features and design of one of the most innovative hospitals in the country.   Target Audience: New Jersey physicians and 400 donors attending the grand opening gala.

Sales & Marketing Video Alpha Systems — 3:00 Description: Healthcare organizations across the country are burdened with volumes of paper-based records and the time it takes to retrieve them in an emergency. Alpha Systems provides scanning and electronic medical records retrieving-solutions.   Target Audience: Healthcare Organizations in the United States

Corporate Public Relations Stark & Stark — 6:00 Description: The law firm of Stark & Stark wanted a video that would demonstrate the uniqueness of its presence in the community.  Placed on the company’s website, the video has become an invaluable year-round public relations tool.   Target Audience: Mercer County businesses and residents

Small Business Marketing Marisllios — 7:00 Description: Two restaurant novices turn a neighborhood restaurant into a dining landmark with a taste for innovation and inspiration.   Target Audience: NJ Chamber of Commerce

Hospital Community Update Robert Wood Johnson — 3:00  Description: Healthcare in communities all over the country is competitive.  When RWJ wanted to update residents on its superior programs and staff, they turned to Direct Media to tell their story.  In addition to a DVD premiere at their annual Board of Directors meeting, this video was linked to the hospital’s website for community viewing as well as a tool used to recruit the best and most talented staff. Target Audience: Mercer County, NJ Residents

Email Video Press Release        Alpha Systems — 2:30 Description: Each year, Alpha Systems invites customers to attend a user group conference. The event provides Alpha with valuable customer feedback about their product and educates existing customers on new features and services. As a technology company, Alpha Systems wanted a polished, high-tech approach to inviting clients to this event. Direct Media produced this video invitation, which was delivered as a link via email, to over 200 of their customers and prospects.   Target Audience: New & Existing Customers

COMMERCIALS

PCDI TRAILER Description: The Princeton Child Development Institute (PCDI) is one of the nation’s leading schools for individuals with autism. Their ground-breaking advancements in Applied Behavior Analysis are showcased in this trailer for an inspirational new documentary produced by Direct Media.

TV / Internet Commercial Rider University — :30 Description: Rider wanted a commercial that would promote their reputation for a stellar basketball team as well as an impressive staff. Target Audience: 12th-grade high school students – NJ/NY/PA markets

TV / Social Media Commercial       Saint Mary Medical Center — :30 Description: Competition in healthcare is increasing in communities across the country. SMMC turned to Direct Media for a commercial that would showcase their experience in emergency room treatment. Target Audience: Adults age 20 to 65 – Bucks County, PA market.

TV / Social Media Commercial Roman Jewelers — 2 x :30 Description: Roman Jewelers wanted a campaign to promote their line of watches and custom jewelry. Target Audience: Professional men aged 30 to 50 and engaged couples – North and Central New Jersey market

TV / Social Media Commercial        Luigi Callahan — :30 Description: Luigi Callahan wanted a commercial that captured the look, feel, and spirit of an old-fashioned Irish pub combined with an exquisite Italian ristorante. Target Audience: North Jersey professionals

TV / Social Media Commercial       Trenton Thunder — :30 Description: The management of Trenton’s minor league baseball team wanted to promote the team’s new line of clothing. Direct Media produced two spots using humor as part of a campaign.  This spot was entitled “Bob”.    Target Audience: Mercer County, NJ & Bucks County, PA

CORPORATE EVENTS

Fundraising Profile Princeton Child Development Institute — 15:58 Description: PCDI is a leading institute for intervention and treatment on behalf of children with autism. Each year the institute holds its annual fundraising gala. Direct Media produced this inspirational story to help launch the event which was held at the Westin Conference Center in Princeton, NJ.

Gala Fundraising Video       Princeton Child Development — 8:00 Description: PCDI is a leading institute for the intervention and treatment of children with autism. Each year the institute holds its annual fundraising gala. Direct Media produced two inspirational stories to help launch the event which was held at the Westin Conference Center in Princeton, NJ.     Target Audience: Donors and parents of children with autism – Mercer County, NJ

Launch Video – Conference        Alpha Systems — 6:15 Description: Told through the voices of department managers, Alpha Systems wanted a short upbeat profile of their company to launch their annual user-group conference.  Using the department managers as narrators served to introduce the managers to the prospects at the conference.   Target Audience: Conference of healthcare providers – East Coast

Honor Video for Gala       NJ – Chamber of Commerce — 7:10 A biographical profile honoring a dedicated board member

Employee Appreciation       Client Name Withheld — 3:10  A lighter look at maintaining good customer service