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Video Demos

For over 25 years, Direct Media has produced literally hundreds of television commercials and corporate videos.

Our client list ranges from large companies like AT&T and Comcast to mid-sized organizations like Rider University (Lawrenceville, NJ) and Saint Mary Medical Center (Langhorne, PA).

Here is a sampling of solutions we have produced for businesses across the NJ/PA region:

 

CORPORATE VIDEO

 

Product Sales

PendoTech 7:00

 

Description:  PendoTech has been at the forefront of biopharmaceutical research and equipment innovations since 2005. As a small company, they wanted to increase their market share beyond their New Jersey base. They asked Direct Media to produce a series of videos that showcased the power and flexibility of their products for the testing and measuring needs of the biopharma industry. These product demos can now be viewed by new customers worldwide.

Target Audience: Biopharma Lab Directors in United States



Facility Tour
Princeton Healthcare  10:00 

Description: The opening of a new hospital is a rare event. Princeton Healthcare asked Direct Media to produce a video showing the new features and design of one of the most innovative hospitals in the country.

Target Audience: New Jersey physicians and 400 donors attending the grand opening gala.



Sales & Marketing Video

Alpha Systems  3:00

 

Description: Healthcare organizations across the country are burdened with volumes of paper-based records and the time it takes to retrieve them in an emergency. Alpha Systems provides scanning and electronic medical records retrieving-solutions.

Target Audience: Healthcare Organizations in United States



Corporate Public Relations

Stark & Stark  6:00

 

Description: The law firm of Stark & Stark wanted a video that would demonstrate the uniqueness of its presence in the community.  Placed on the company’s website, the video has become an invaluable year-round public relations tool.

Target Audience: Mercer County businesses and residents



Small Business Marketing

Marisllios  7:00

 

Description: Two restaurant novices turn a neighborhood restaurant into a dining landmark with a taste for innovation and inspiration.

Target Audience: NJ Chamber of Commerce



Hospital Community Update

Robert Wood Johnson — 3:00 

 

Description: Healthcare in communities all over the country is competitive.  When RWJ wanted to update local residents on its superior programs and staff, they turned to Direct Media to tell their story.  In addition to a DVD premiere at their annual Board of Director’s meeting, this video was linked to the hospital’s website for community viewing as well as a tool used to recruit the best and most talented staff.

Target Audience: Mercer County, NJ Residents



Email Video Press Release 
Alpha Systems — 2:30

Description: Each year, Alpha Systems invites customers to attend a user group conference. The event provides Alpha with valuable customer feedback about their product and educates existing customers on new features and services. As a technology company, Alpha Systems wanted a polished, high-tech approach for inviting clients to this event. Direct Media produced this video invitation, which was delivered as a link via email, to over 200 of their customers and prospects.

Target Audience: New & Existing Customers

 
 

COMMERCIALS

PCDI TRAILER

 

Description: The Princeton Child Development Institute (PCDI) is one of the nation’s leading schools for individuals with autism. Their ground-breaking advancements in Applied Behavior Analysis are showcased in this trailer for an inspirational new documentary produced by Direct Media.

 


TV / Internet Commercial
Rider University — :30

 

Description: Rider wanted a commercial that would promote their reputation for a stellar basketball team as well as an impressive staff.

Target Audience: 12th grade high school students – NJ/NY/PA markets



TV / Social Media Commercial
Saint Mary Medical Center — :30

 

Description: Competition in healthcare is increasing in communities across the country. SMMC turned to Direct Media for a commercial that would showcase their experience in emergency room treatment.

Target Audience: Adults age 20 to 65 – Bucks County, PA market.



TV / Social Media Commercial
Roman Jewelers  2 x :30

 

Description: Roman Jewelers wanted a campaign to promote their line of watches and custom jewelry.

Target Audience: Professional men age 30 to 50 and engaged couples – North and central New Jersey market



TV / Social Media Commercial 
Luigi Callahan — :30

 

Description: Luigi Callahan wanted a commercial that captured the look, feel, and spirit of an old fashioned Irish pub combined with an exquisite Italian ristorante.

Target Audience: North Jersey professionals



TV / Social Media Commercial
Trenton Thunder — :30

 

Description: The management of Trenton’s minor league baseball team wanted to promote the team’s new line of clothing. Direct Media produced two spots using humor as part of a campaign.  This spot was entitled “Bob”

Target Audience: Mercer County, NJ & Bucks County, PA

 

 

CORPORATE EVENTS

Fundraising Profile
Princeton Child Development Institute — 15:58

 

Description: PCDI is a leading institute for the intervention and treatment on behalf of children with autism. Each year the institute holds its annual fundraising gala. Direct Media produced this inspirational story to help launch the event which was held at the Westin Conference Center in Princeton, NJ.



Gala Fundraising Video
Princeton Child Development — 8:00

 

Description: PCDI is a leading institute for the intervention and treatment for children with autism. Each year the institute holds its annual fundraising gala. Direct Media produced two inspirational stories to help launch the event which was held at the Westin Conference Center in Princeton, NJ.

Target Audience: Donors and parents of children with autism – Mercer County, NJ



Launch Video – Conference 
Alpha Systems — 6:15

 

Description: Told through the voices of department managers, Alpha Systems wanted a short upbeat profile of their company to launch their annual user-group conference.  Using the department managers as narrators served to introduce the managers to the prospects at the conference.

Target Audience: Conference of healthcare providers – East Coast



Honor Video for Gala
NJ – Chamber of Commerce — 7:10 

A biographical profile honoring a dedicated board member



Employee Appreciation
Client Name Withheld — 3:10 

A lighter look at maintaining good customer service